The business world is buzzing with excitement over artificial intelligence (AI). From automating mundane tasks to predicting consumer behavior, AI seems to be the magic wand that promises to transform every aspect of business operations. Marketers, in particular, are...

Designed for Results. In today’s fast-paced and ever-evolving market landscape, a robust and adaptive brand strategy is more crucial than ever. At Coologee, Inc., we understand that successful branding goes beyond mere visuals; it’s about creating a resonant identity...

Call it what you will – Chief Marketing Officer (CMO), global marketing officer, chief brand officer, VP marketing; most companies have an executive leader that sits at the executive table, partnering with other business heads to create long-term strategies, annual...

One of the most critical factors in acquisition marketing is brand readiness. Highly measurable, brand readiness is the degree to which your brand has the awareness and familiarity needed to deliver results. With digital marketing, there comes an expectation that...

I love data. At least now I do. It wasn’t always this way – I had been afraid of data, or rather my assumed inability to use data (read this post to learn about my turning point). Fear of numbers is common, especially among women who grew up in a time before STEM and...

Look, it's Ron Halpert from Judas Priest! The campaign Coologee created with friend and superstar creative Tim Cawley, founder of Hey Let's Go!, got some press. Check out what Brooklyn Vegan said. In a groundbreaking move, Plymouth Rock Insurance has tapped the...

I can’t say I was good at math as a kid. For many years I was pulled into the back room behind the principal's office at my elementary school to get extra help on things like fractions and long division. I even had a math tutor for most of my middle school and high...

What is Acquisition Marketing? There are so many ways to answer this question. Technically, acquisition marketing, or lead-acquisition marketing, are the strategies and tactics marketers employ to convert people who are familiar with your brand into customers. I say...

Executive Summary: Union Home Mortgage Launches Build Your Payment Program Union Home Mortgage (UHM), a leading independent mortgage banking company, has introduced its innovative Build Your Payment Program, a program created to help homebuyers with a personalized...

There is much to do about America’s waning attention span. Mostly in the form of consternation about ‘kids these days’ being on their phones, distracted by trips down the TikTok rabbit hole or the incessant barrage of Snapchat notifications. Fear of missing out...

My grandfather would always say “come again” when he did not catch what we were saying. It is an easy, comfortable phrase, “come again.” It is not as harsh as “what?” Nor as humbling as “I didn’t hear you.” As a kid, my siblings and I knew to repeat what we said, but...

Brand planning, sometimes referred to account planning, began at ad agencies in the UK in the sixties to ensure the consumer was represented in the creative process. The story goes something like this…  Over a pint in a pub, an account director and media planner were...

Media’s cacophony of channel options has forced a fundamental shift in how marketers go-to-market – everyone must work together. Paid search SMEs must work with website managers to coordinate keywords across paid and owned channels. Social media managers and paid...

In an information overload world, salience matters in advertising effectiveness; more than message consistency, importance, and likeability. Yet, salience is often misunderstood. As Krech and Crutchfield wrote decades ago:   “Saliency refers to the fact that not all...

I am seriously fighting the urge to start by saying ‘brand is more than a logo.’ Do not get me wrong, this is a true statement, but I cannot use it because you have heard this before, so it is not new, does not provoke emotion, or solves the brand management problems...

Marketing is in a constant state of flux. Pop culture changes. Technology changes. Channels change. Competitors change. Category leaders rise and fall because their audiences needs and preferences change.   Marketing operations are no different. Do I outsource...