by Cat Holt | May 14, 2025 | Brand is Business, Featured Articles, Featured Articles - Home, Insights
Introducing Brand is Business. Brand is Business. is a premier publication designed for Chief Marketing Officers (CMOs) in the United States, serving up cutting-edge insights and strategies to elevate brand management as a core business function and marketing as an...
by Cat Holt | May 9, 2025 | Featured Articles, Featured Articles - Home, Insights
Marketing is no longer a tale of opposites where “brand” and “performance” sit on opposing ends of the spectrum. Twenty-five years ago, when I got my first job at Merkley + Parnters in NYC, these worlds barely acknowledged each other. Brand...
by Cat Holt | Jun 5, 2024 | Insights
The business world is buzzing with excitement over artificial intelligence (AI). From automating mundane tasks to predicting consumer behavior, AI seems to be the magic wand that promises to transform every aspect of business operations. Marketers, in particular, are...
by Cat Holt | May 16, 2024 | Featured Articles, Featured Articles - Home, Insights
Designed for Results. In today’s fast-paced and ever-evolving market landscape, a robust and adaptive brand strategy is more crucial than ever. At Coologee, Inc., we understand that successful branding goes beyond mere visuals; it’s about creating a resonant...
by Cat Holt | Apr 28, 2024 | Featured Articles - Home, Our Work
Situation A regional challenger auto and home insurance company sought to steal market share from the big national insurers, requiring an organizational and execution overhaul. Solution Coologee rebranded Plymouth Rock to drive name recognition, expanding the...
