by Cat Holt | Apr 17, 2024 | Insights
Call it what you will – Chief Marketing Officer (CMO), global marketing officer, chief brand officer, VP marketing; most companies have an executive leader that sits at the executive table, partnering with other business heads to create long-term strategies, annual...
by Cat Holt | Apr 2, 2024 | Our Work
Situation The dynamic duo behind Tanjman Industries sought help launching their brand new pet brand and popper-scooper product. Solution Coologee completed a category and market opportunity analysis, launch messaging, and go-to-market strategy complete with paid media...
by Cat Holt | Apr 1, 2024 | Our Work
Situation A mortgage lending company wanted to create a brand position that could be scaled from localized efforts to a national presence. In addition, their GTM strategy required a shift from traditional marketing efforts to a more scalable and measurable approach...
by Cat Holt | Mar 29, 2024 | Insights
One of the most critical factors in acquisition marketing is brand readiness. Highly measurable, brand readiness is the degree to which your brand has the awareness and familiarity needed to deliver results. With digital marketing, there comes an expectation that...
by Cat Holt | Mar 28, 2024 | Our Work
Situation Plymouth Rock Assurance Company (PRAC), a $2B+ written premium P & C insurance company operating in the US Northeast, grew as an auto insurance through independent insurance distribution channels. As its business strategy expanded to include direct auto...
