by Cat Holt | Apr 1, 2024 | Our Work
Situation A mortgage lending company wanted to create a brand position that could be scaled from localized efforts to a national presence. In addition, their GTM strategy required a shift from traditional marketing efforts to a more scalable and measurable approach...
by Cat Holt | Mar 29, 2024 | Insights
One of the most critical factors in acquisition marketing is brand readiness. Highly measurable, brand readiness is the degree to which your brand has the awareness and familiarity needed to deliver results. With digital marketing, there comes an expectation that...
by Cat Holt | Mar 28, 2024 | Our Work
Situation Plymouth Rock Assurance Company (PRAC), a $2B+ written premium P & C insurance company operating in the US Northeast, grew as an auto insurance through independent insurance distribution channels. As its business strategy expanded to include direct auto...
by Cat Holt | Mar 28, 2024 | Our Work
Situation Plymouth Rock Assurance Company, a $2B+ written premium P & C insurance company operating in the US Northeast, grew as an auto insurance through independent insurance distribution channels. As its business strategy shifted to include direct auto (Core...
by Cat Holt | Mar 28, 2024 | Insights
I love data. At least now I do. It wasn’t always this way – I had been afraid of data, or rather my assumed inability to use data (read this post to learn about my turning point). Fear of numbers is common, especially among women who grew up in a time before STEM and...
