by Cat Holt | Mar 18, 2024 | Insights
Executive Summary: Union Home Mortgage Launches Build Your Payment Program Union Home Mortgage (UHM), a leading independent mortgage banking company, has introduced its innovative Build Your Payment Program, a program created to help homebuyers with a personalized...
by Cat Holt | Mar 12, 2024 | Insights
There is much to do about America’s waning attention span. Mostly in the form of consternation about ‘kids these days’ being on their phones, distracted by trips down the TikTok rabbit hole or the incessant barrage of Snapchat notifications. Fear of missing out...
by Cat Holt | Mar 5, 2024 | Featured Articles - Home, Insights
My grandfather would always say “come again” when he did not catch what we were saying. It is an easy, comfortable phrase, “come again.” It is not as harsh as “what?” Nor as humbling as “I didn’t hear you.” As a kid, my siblings and I knew to repeat what we said, but...
by Cat Holt | Mar 2, 2024 | Our Work
Situation New England Reconstructive & Aesthetic Surgery (NERAS) is a top-ranked plastic surgery suite located in Chestnut Hill, MA. Led by a Best of Boston plastic surgeon, the organization sought to build brand awareness and drive new patient leads. Solution...
by Cat Holt | Mar 1, 2024 | Insights
Brand planning, sometimes referred to account planning, began at ad agencies in the UK in the sixties to ensure the consumer was represented in the creative process. The story goes something like this… Over a pint in a pub, an account director and media planner were...
