by Cat Holt | Mar 5, 2024 | Insights
My grandfather would always say “come again” when he did not catch what we were saying. It is an easy, comfortable phrase, “come again.” It is not as harsh as “what?” Nor as humbling as “I didn’t hear you.” As a kid, my siblings and I knew to repeat what we said, but...
by Cat Holt | Mar 2, 2024 | Our Work
Situation New England Reconstructive & Aesthetic Surgery (NERAS) is a top-ranked plastic surgery suite located in Chestnut Hill, MA. Led by a Best of Boston plastic surgeon, the organization sought to build brand awareness and drive new patient leads. Solution...
by Cat Holt | Mar 1, 2024 | Insights
Brand planning, sometimes referred to account planning, began at ad agencies in the UK in the sixties to ensure the consumer was represented in the creative process. The story goes something like this… Over a pint in a pub, an account director and media planner were...
by Cat Holt | Feb 27, 2024 | Insights
Media’s cacophony of channel options has forced a fundamental shift in how marketers go-to-market – everyone must work together. Paid search SMEs must work with website managers to coordinate keywords across paid and owned channels. Social media managers and paid...
by Cat Holt | Feb 12, 2024 | Insights
In an information overload world, salience matters in advertising effectiveness; more than message consistency, importance, and likeability. Yet, salience is often misunderstood. As Krech and Crutchfield wrote decades ago: “Saliency refers to the fact that not all...
