by Cat Holt | Feb 27, 2024 | Insights
Media’s cacophony of channel options has forced a fundamental shift in how marketers go-to-market – everyone must work together. Paid search SMEs must work with website managers to coordinate keywords across paid and owned channels. Social media managers and paid...
by Cat Holt | Feb 12, 2024 | Insights
In an information overload world, salience matters in advertising effectiveness; more than message consistency, importance, and likeability. Yet, salience is often misunderstood. As Krech and Crutchfield wrote decades ago: “Saliency refers to the fact that not all...
by Cat Holt | Feb 11, 2024 | Insights
I am seriously fighting the urge to start by saying ‘brand is more than a logo.’ Do not get me wrong, this is a true statement, but I cannot use it because you have heard this before, so it is not new, does not provoke emotion, or solves the brand management problems...
by Cat Holt | Feb 6, 2024 | Insights
Marketing is in a constant state of flux. Pop culture changes. Technology changes. Channels change. Competitors change. Category leaders rise and fall because their audiences needs and preferences change. Marketing operations are no different. Do I outsource...
