by Cat Holt | Feb 11, 2024 | Insights
I am seriously fighting the urge to start by saying ‘brand is more than a logo.’ Do not get me wrong, this is a true statement, but I cannot use it because you have heard this before, so it is not new, does not provoke emotion, or solves the brand management problems...
by Cat Holt | Feb 6, 2024 | Insights
Marketing is in a constant state of flux. Pop culture changes. Technology changes. Channels change. Competitors change. Category leaders rise and fall because their audiences needs and preferences change. Marketing operations are no different. Do I outsource...
