by Cat Holt | May 14, 2025 | Brand is Business, Featured Articles, Featured Articles - Home, Insights
Introducing Brand is Business. Brand is Business. is a premier publication designed for Chief Marketing Officers (CMOs) in the United States, serving up cutting-edge insights and strategies to elevate brand management as a core business function and marketing as an...
by Cat Holt | May 9, 2025 | Featured Articles, Featured Articles - Home, Insights
Marketing is no longer a tale of opposites where “brand” and “performance” sit on opposing ends of the spectrum. Twenty-five years ago, when I got my first job at Merkley + Parnters in NYC, these worlds barely acknowledged each other. Brand...
by Cat Holt | May 16, 2024 | Featured Articles, Featured Articles - Home, Insights
Designed for Results. In today’s fast-paced and ever-evolving market landscape, a robust and adaptive brand strategy is more crucial than ever. At Coologee, Inc., we understand that successful branding goes beyond mere visuals; it’s about creating a resonant...
