by Cat Holt | May 9, 2025 | Featured Articles, Featured Articles - Home, Insights
Marketing is no longer a tale of opposites where “brand” and “performance” sit on opposing ends of the spectrum. Twenty-five years ago, when I got my first job at Merkley + Parnters in NYC, these worlds barely acknowledged each other. Brand...
by Cat Holt | May 16, 2024 | Featured Articles, Featured Articles - Home, Insights
Designed for Results. In today’s fast-paced and ever-evolving market landscape, a robust and adaptive brand strategy is more crucial than ever. At Coologee, Inc., we understand that successful branding goes beyond mere visuals; it’s about creating a resonant identity...
by Cat Holt | Apr 28, 2024 | Featured Articles - Home, Our Work
Situation A regional challenger auto and home insurance company sought to steal market share from the big national insurers, requiring an organizational and execution overhaul. Solution Coologee rebranded Plymouth Rock to drive name recognition, expanding the...
by Cat Holt | Mar 26, 2024 | Featured Articles - Home, Insights
What is Acquisition Marketing? There are so many ways to answer this question. Technically, acquisition marketing, or lead-acquisition marketing, are the strategies and tactics marketers employ to convert people who are familiar with your brand into customers. I say...
by Cat Holt | Mar 5, 2024 | Featured Articles - Home, Insights
My grandfather would always say “come again” when he did not catch what we were saying. It is an easy, comfortable phrase, “come again.” It is not as harsh as “what?” Nor as humbling as “I didn’t hear you.” As a kid, my siblings and I knew to repeat what we said, but...
