‪(401) 484-0683 info@coologee.com
Case Study | Pet Startup Eliminates Ewwwww.

Case Study | Pet Startup Eliminates Ewwwww.

Situation The dynamic duo behind Tanjman Industries sought help launching their brand new pet brand and popper-scooper product. Solution Coologee completed a category and market opportunity analysis, launch messaging, and go-to-market strategy complete with paid media...
Case Study | Mortgage Brand Hi! I’m Mia.

Case Study | Mortgage Brand Hi! I’m Mia.

Situation  A mortgage lending company wanted to create a brand position that could be scaled from localized efforts to a national presence. In addition, their GTM strategy required a shift from traditional marketing efforts to a more scalable and measurable approach...
Case Study | Deep Dive: Challenger Brand Branding.

Case Study | Deep Dive: Challenger Brand Branding.

Situation Plymouth Rock Assurance Company, a $2B+ written premium P & C insurance company operating in the US Northeast, grew as an auto insurance through independent insurance distribution channels. As its business strategy shifted to include direct auto (Core...