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Situation
The dynamic duo behind Tanjman Industries sought help launching their brand new pet brand and popper-scooper product.
Solution
Coologee completed a category and market opportunity analysis, launch messaging, and go-to-market strategy complete with paid media recommendation. The team acted as both marketing and business consultants, advising on a wide range of topics that included pricing, e-commerce platform recommendations, execution partners, and more.
Result
The creative platform helped NERAS tell its story in a way that was true to its mission and aligned with its aesthetic aspirations. The pilot campaign drove high volume of leads at an allowable cost, a cost that was optimized during the three-month duration, however, lead quality was low. Next phase, Coologee recommends building greater brand awareness and adding nown audience/look-a-like media buys.
