Executive Summary: Union Home Mortgage Launches Build Your Payment Program
Union Home Mortgage (UHM), a leading independent mortgage banking company, has introduced its innovative Build Your Payment Program, a program created to help homebuyers with a personalized mortgage solution aligned with their budget. The program prioritizes customer needs by offering tailored monthly payment options, supported by dedicated mortgage experts guiding clients through the process.
UHM's President & CEO, Bill Cosgrove, emphasizes the program's response to rising costs, addressing consumers' desire for clarity and budget alignment in the home buying process. To amplify the program's launch, UHM collaborates with marketing agency Coologee to introduce Mia, the brand ambassador, known for her engaging personality and relatable approach.
The marketing campaign, spanning television, radio, out-of-home, and digital platforms, showcases Mia's humor and simplicity in explaining the Build Your Payment Program. Mia's debut TV spots, "Couch" and "Pillows," humorously illustrate the program's benefits and ease of use. The campaign will also leverage UHM's sponsorships, including its partnership with the Cleveland Guardians.
The Build Your Payment Program reflects UHM's commitment to customer-centric solutions and simplifying the mortgage process. For more information, visit buildyourpayment.com.