Introducing Brand is Business.
Brand is Business. is a premier publication designed for Chief Marketing Officers (CMOs) in the United States, serving up cutting-edge insights and strategies to elevate brand management as a core business function and marketing as an essential growth driver. This publication delves into the psychology, storytelling, design, and distribution required to transform brand-aware individuals into loyal, paying customers.
Topics We’ll Explore:
Blended Teams
Explore how integrating external expertise with internal teams can create a unified force that drives successful marketing campaigns. Learn from industry leaders on the best practices for seamless collaboration and optimization.
Managing Brand as a Business Strategy
Understand the critical role of a brand in business strategy. Dive into the Interbrand Brand Index and market performance research to see how strong branding can lead to strategic planning and drive market success.
Strategy & Execution
Learn how to bridge the gap between strategy and execution. This section provides actionable advice on implementing comprehensive programs that deliver tangible results, combining the strategic prowess of firms like Landor and McKinsey with hands-on execution.
Integrated and Omnichannel Marketing
Discover the importance of a cohesive marketing strategy that leverages the strengths of each channel. Gain insights into how subject matter experts (SMEs) can work together to deliver an exceptional omnichannel experience to customers and prospects.
Humanity and Humility
Explore the values of humanity and humility in marketing. Understand how doing good work with good people can lead to meaningful and impactful results, and why surrounding yourself with smarter individuals is key to success.
Featured Leaders: Cat Holt and Dino Cattaneo
Gain insights from industry experts like Cat Holt, who has led transformative initiatives at Progressive and leading advertising agencies, and Dino Cattaneo, a seasoned executive coach and digital marketing expert. Their experiences and leadership philosophies provide valuable lessons for CMOs looking to align marketing initiatives with business goals.
Brand is Business is your go-to resource for innovative strategies and practical advice on managing your brand as a strategic asset. Join us in exploring the intersection of brand management and business strategy, and unlock the full potential of your marketing efforts.
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